The No. 1 Book Marketing Mistake You’re Making (and 4 Ways to Fix It)

The No. 1 Book Marketing Mistake You’re Making (and 4 Ways to Fix It)

You’ve written and published your book. The worst thing you could do is think it will market itself. You might think you’re popular, but you’ll need an entire system (that works) and solid plan to get it in the hands of your readers. If you need help marketing your published work, here are 4 ways to get it moving off the shelves.

1. Implement Online Strategy

Uploading your book information to social media and other online platforms is key in getting to your buyers. Be mindful of where your market is. Decide which platforms are best for you online and craft a unique message. Online book promotion encompasses social media profiles, author website, book store conglomerates like Amazon, and Barnes and Noble. Give readers various options to buy your book and make the process seamless. Avenues like Facebook and Instagram are helpful because you’re able to purchase advertisements and make individual posts to your followers.

2. Build and Strengthen Network

Let heavy-hitters and socialites of your industry know you’re writing a book in advance to increase credibility and introduce your brand. After you’ve started the publishing process, begin to attend conferences, meet-ups and events in your area to promote your book. Also, make friends and family aware so they can share your recent project. Research authors in your town or online community who you can support. Find writers in your genre who can identify or relate to your mission and purpose for becoming an author. The more the merrier. People who are interested in the same topics can ignite a flame that’ll spread, even when you’re not looking.

3. Introduce your work to book clubs

People who share the love of books are always eager to read and a book club is a superb way to lock-in several readers at once. A book club is a reading group, involving of several people who read and talk about books based on a topic or an agreed-upon reading list. Send a free copy to the organizer and ask if your book can be the next book on the list. Also request a review to post online and attract more readers. A survey shows that people engage with others that read the same book. 67% who read a book if a friend recommended it. If you’re unsure of where to find book clubs, check with your local library or perform a Google keyword search. All book clubs are different. Make sure our book fits with their ideal selections.

4. Hire a Public Relations Firm

It’s hard to understand the ins and outs of promotions, but a publicist will know how to get you in front of the right audience. Securing news interviews keeps your name circulating online and in print. Since you’re now an accomplished writer, a publicist can get you featured in news media crowning you as the go-to expert (based on your niche). If you’re a self-published author, you may have to find a public relations firm on your own. Some publishing houses offer in-house publicity management. Discover which best meets your needs and be confident for attention you’ll get that could increase your book sales.

You’ve spent your precious time and energy on writing your very first book. But don’t stop there, book marketing is both an initial and continual effort. Either it can sit there and look pretty or you be intentional about sharing your knowledge with the world. By being proactive online, engaging with like-minded personalities, reaching out to book enthusiasts and securing the advertising professionals to help you’re sure to have a plan for success.

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